Your Aesthetic Website: The Winning Formula Picture

FREE Webinar

Your Aesthetic Website: The Winning Formula


Aug 1, 2024


In the digital age, your website is the cornerstone of your aesthetic practice's success. "Your Aesthetic Website: The Winning Formula" is a specialized course designed to help physicians, dentists, and nurses create a visually appealing, user-friendly, and highly effective website. This course covers the essential elements of web design, content creation, and digital marketing to ensure your website attracts and converts visitors into loyal patients.

Led by industry experts with a deep understanding of the aesthetic and healthcare fields, this course provides you with practical tools and strategies to build a standout online presence. You'll learn how to craft compelling content, optimize user experience, and leverage SEO and digital marketing tactics to drive traffic and grow your patient base. Whether you’re starting from scratch or looking to enhance an existing site, this course will equip you with the skills needed to create a winning aesthetic website.



  • Essential Web Design Principles: Learn the key elements of effective web design, including layout, color schemes, and typography that resonate with your target audience.
  • Compelling Content Creation: Discover how to write engaging and informative content that highlights your expertise and services, and attracts potential patients.
  • User Experience Optimization: Master techniques to improve website navigation, load times, and overall user experience, ensuring visitors stay longer and explore more.
  • SEO and Digital Marketing Tactics: Understand the fundamentals of SEO, PPC advertising, and social media marketing to increase your website's visibility and attract more traffic.
  • Conversion Rate Optimization: Implement strategies to turn website visitors into booked appointments, enhancing your practice's growth and success.

Who the Course is Designed For

  • Physicians: Learn how to create a professional and attractive website that reflects your practice’s expertise and attracts new patients.
  • Dentists: Discover web design and content strategies that showcase your dental services and build a strong online presence.
  • Nurses: Develop a personal or practice website that stands out in the healthcare field, highlighting your skills and services.
  • Practice Managers: Gain the knowledge to oversee the creation or improvement of your practice's website, ensuring it meets industry standards and attracts patients.
  • Healthcare Consultants: Enhance your consulting services by understanding the latest trends and strategies in aesthetic website design and marketing.
Erica Crawford instructor picture

Erica Crawford

Meet Your Instructor

Erica has over 15 years of experience in the subjects of public relations and digital marketing. Erica works with hundreds of medical providers to help them build and/or grow their practices. She also contributes to continuing medical education as a faculty speaker for numerous aesthetic organizations and conventions, and she maintains relationships within the industry to stay abreast of innovations in the aesthetics space. Erica is the President at Influx Marketing which specializes in custom web design and comprehensive marketing for medical practices.

Company Bio

The Aesthetic Masterclass: 10-Week Marketing Program is brought to you by a collaboration of four industry-leading companies, each bringing their unique expertise to create the most comprehensive aesthetics marketing training available. Empire Medical Training is renowned for its extensive and high-quality medical training programs, equipping practitioners with cutting-edge skills and knowledge. Pinpoint Creative excels in branding and marketing strategy, helping businesses build powerful and enduring brand identities. Fifth & Cor is celebrated for its innovative digital marketing solutions, driving growth and engagement through creative and effective campaigns. Influx specializes in data-driven marketing techniques, PPC, and paid social strategies, ensuring that your marketing efforts are both targeted and impactful. Together, these companies provide an unparalleled educational experience, combining their strengths to deliver actionable insights and transformative strategies that will elevate your practice to new heights.

Why Choose Us

Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.

25+ Years Training Physicians and Nurses

Since 1998, our organization has been setting the bar for medical professional training. Our success and expertise in this field are unparalleled.

175,000+ Graduates

Empire is the global leader in procedural training, having graduated more individuals than any other provider.

52+ Workshops

Uncover the most extensive range of courses in Aesthetics, Anti-Aging, Pain Management, and beyond!

Physician Instructors

Immerse yourself in courses taught by renowned Board-Certified Faculty and experienced Medspa owners.

Community Partners

Empire boasts the largest selection of community partners all working together to facilitate your professional goals.

Educational Resources

Get started with the most comprehensive 3-pack aesthetic starter kit, hundreds of social media templates, and much more!

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