The Aesthetic Patient Acquisition Masterclass - An Overview Picture

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The Aesthetic Patient Acquisition Masterclass - An Overview

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In the competitive world of aesthetic medicine, attracting and retaining patients is crucial for the success of your practice. The Aesthetic Patient Acquisition Masterclass is designed to equip you with the latest strategies and tools to grow your patient base and enhance your practice's reputation. This comprehensive course dives deep into the nuances of patient acquisition, from advanced marketing techniques to exceptional patient care practices, ensuring you stand out in a crowded market.

Led by industry experts with years of experience, this masterclass offers a blend of theoretical knowledge and practical applications. You'll learn how to leverage digital marketing, build a compelling brand, and provide an outstanding patient experience that keeps clients coming back. Whether you're looking to boost your online presence, refine your patient interaction skills, or develop innovative marketing campaigns, this course provides the insights and skills needed to transform your practice.


  • Advanced Digital Marketing Strategies: Learn to use SEO, social media, and PPC advertising to attract a steady stream of new patients.
  • Brand Building Techniques: Discover how to create a unique and compelling brand identity that resonates with potential patients.
  • Patient Experience Optimization: Master the art of exceptional patient care, from the initial consultation to post-treatment follow-ups.
  • Innovative Marketing Campaigns: Develop and implement cutting-edge marketing campaigns that differentiate your practice from the competition.
  • Data-Driven Decision Making: Utilize analytics and patient feedback to refine your marketing strategies and improve patient satisfaction.

Who the Course is Designed For

  • Aesthetic Physicians: Enhance your practice's visibility and attract more patients through proven marketing and patient care strategies.
  • Dentists: Expand your aesthetic services and learn how to effectively market them to a broader audience.
  • Nurses: Develop skills in patient interaction and care that contribute to patient retention and satisfaction.
  • Practice Managers: Gain the tools needed to oversee successful marketing initiatives and improve overall practice performance.
  • Aesthetic Consultants: Elevate your consulting practice by understanding the latest trends and strategies in patient acquisition.

Meet Your Instructors

Erica Crawford instructor picture

Erica Crawford

Erica has over 15 years of experience in the subjects of public relations and digital marketing. Erica works with hundreds of medical providers to help them build and/or grow their practices. She also contributes to continuing medical education as a faculty speaker for numerous aesthetic organizations and conventions, and she maintains relationships within the industry to stay abreast of innovations in the aesthetics space. Erica is the President at Influx Marketing which specializes in custom web design and comprehensive marketing for medical practices.

Robin Dimond instructor picture

Robin Dimond

Robin Dimond serves as the CEO and Founder of Fifth & Cor, an Innovation & Immersive Marketing firm. With an impressive track record spanning over 18 years, Dimond has led her team to numerous triumphs and facilitated remarkable client success stories. Her unwavering commitment to enhancing the human experience is the driving force behind her work. She aims to reintegrate sensory engagement and heartfelt connections into companies, which is encapsulated in the company's name – Fifth (representing the five senses) & Cor (Latin for heart).

Beyond brand transformation, Dimond aspires to uplift communities. Her involvement extends to sitting on multiple school boards, active participation in various charitable initiatives, and a relentless pursuit of opportunities to empower the next generation through technological and marketing advancements. She also plays a vital role in fostering technological progress in South Florida and seeks avenues to uplift women-owned businesses through community networks. With her passion for the human touch, technology, and community, Robin Dimond is a true luminary making a lasting impact in the business and social landscapes.

Tamara Vileta instructor picture

Tamara Vileta

Tamara Vileta is the founder & creative director of Pinpoint. She has 30+ years of experience in strategic marketing, brand development, art direction, design, and writing for aesthetic practices. Pinpoint has also worked with some of the most influential KOL's and corporations serving the industry, including laser device manufacturers, practice management software, and practice consultants.

Pinpoint provides high-level branding and marketing services to over 400 practices within the U.S. and beyond. Their work focuses primarily on patient experience and retention initiatives, including Brand Development, Patient Loyalty Marketing, Event Promotion, Email Marketing, Patient Education, Collateral Design, Launch Campaigns, and Promotional Products.

Company Bio

The Aesthetic Masterclass: 10-Week Marketing Program is brought to you by a collaboration of four industry-leading companies, each bringing their unique expertise to create the most comprehensive aesthetics marketing training available. Empire Medical Training is renowned for its extensive and high-quality medical training programs, equipping practitioners with cutting-edge skills and knowledge. Pinpoint Creative excels in branding and marketing strategy, helping businesses build powerful and enduring brand identities. Fifth & Cor is celebrated for its innovative digital marketing solutions, driving growth and engagement through creative and effective campaigns. Influx specializes in data-driven marketing techniques, PPC, and paid social strategies, ensuring that your marketing efforts are both targeted and impactful. Together, these companies provide an unparalleled educational experience, combining their strengths to deliver actionable insights and transformative strategies that will elevate your practice to new heights.

Why Choose Us

Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.

25+ Years Training Physicians and Nurses

Since 1998, our organization has been setting the bar for medical professional training. Our success and expertise in this field are unparalleled.

175,000+ Graduates

Empire is the global leader in procedural training, having graduated more individuals than any other provider.

52+ Workshops

Uncover the most extensive range of courses in Aesthetics, Anti-Aging, Pain Management, and beyond!

Physician Instructors

Immerse yourself in courses taught by renowned Board-Certified Faculty and experienced Medspa owners.

Community Partners

Empire boasts the largest selection of community partners all working together to facilitate your professional goals.

Educational Resources

Get started with the most comprehensive 3-pack aesthetic starter kit, hundreds of social media templates, and much more!

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