Profitable Practices:  Building your Million Dollar MedSpa Picture

Profitable Practices: Building your Million Dollar MedSpa


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Join us for the 'Profitable Practices: Building your Million-Dollar MedSpa' webinar on Wednesday, April 24, at 7 PM EST. Discover the keys to crafting a successful business plan, perform in-depth market analysis, and learn to create a Unique Value Proposition that makes your medspa stand out. Gain expert insights on selecting the ideal product/service mix and developing a strong branding strategy to ensure your medspa's growth and profitability.

RSVP now to secure your spot with Dr. Chris Croley, MD and prepare to grow your practice.


  • Business Planning:  The webinar delves into the essential aspects of business planning specific to the medspa industry, including outlining financial projections, setting goals, and establishing operational strategies to ensure long-term success.
  • Market Analysis:  Attendees gain insights into conducting thorough market analysis within their target demographics, understanding consumer trends, competitor positioning, and identifying niche opportunities for growth within the medspa market.
  • Unique Value Proposition (UVP):  A critical component discussed is crafting a compelling UVP that sets the medspa apart from competitors, emphasizing unique services, customer experience, or technology innovations to attract and retain clients effectively.
  • Determining Product/Service Mix:  The webinar provides guidance on selecting the right mix of products and services tailored to meet the needs and preferences of the target audience, balancing profitability, and customer satisfaction.
  • Branding:  Participants learn about the importance of branding in establishing a strong market presence and fostering customer loyalty. The webinar covers strategies for creating a cohesive brand identity, messaging, and visual elements that resonate with the medspa's target market.
Christopher Croley, MD instructor picture

Christopher Croley, MD


Meet Your Instructor

Dr. W. Christopher Croley with over 20 years of experience as a multi-specialty trained aesthetic physician, he is a trusted name in the industry. He is the proud owner and operator of one of northern Florida’s most esteemed aesthetic practices, where he continues to provide top-notch care to his patients. Dr. Croley’s credentials are impressive, having received training at the prestigious Rush and Northwestern Universities in Chicago, IL. He is Board Certified in Anesthesiology and Critical Care Medicine, and during his fellowship, he developed a keen eye for detail and a passion for educating adult learners in all aspects of medical care.

Why pay for one workshop, when you can get up to 36 FREE?

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Starting at $250/month

Company Bio

Since 1998, 175,000+ physicians and health care professionals have successfully graduated from Empire. Led by a faculty of industry renowned board-certified physicians, more healthcare practitioners attend Empire workshops compared to other procedural training programs in the US. For over 25 years in the Aesthetic, Anti-Aging, Pain Management, and Medicine industries, Empire maintains its top position as the #1 source for accredited CME education and training in the world. With 50+ topics and 700+ workshops taught annually, Empire offers ongoing medical education to a vibrant community of thousands of medical professionals and provides them with the opportunity to network, interact, share and engage.

Why Choose Us

Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.

25+ Years Training Physicians and Nurses

Since 1998, our organization has been setting the bar for medical professional training. Our success and expertise in this field are unparalleled.

175,000+ Graduates

Empire is the global leader in procedural training, having graduated more individuals than any other provider.

52+ Workshops

Uncover the most extensive range of courses in Aesthetics, Anti-Aging, Pain Management, and beyond!

Physician Instructors

Immerse yourself in courses taught by renowned Board-Certified Faculty and experienced Medspa owners.

Community Partners

Empire boasts the largest selection of community partners all working together to facilitate your professional goals.

62+ Training Destinations

Empire offers the greatest range of destination cities for convenient all-time access to medical education.

Educational Resources

Get started with the most comprehensive 3-pack aesthetic starter kit, hundreds of social media templates, and much more!