Paid Ads: Still Legit or Just a Money Pit? Picture

FREE Webinar

Paid Ads: Still Legit or Just a Money Pit?


Sep 12, 2024


In an era where digital marketing options abound, the efficacy of paid advertising remains a hot topic. "Paid Ads: Still Legit or Just a Money Pit?" is a comprehensive course designed to help physicians, dentists, and nurses navigate the complexities of paid digital advertising. This course provides an in-depth analysis of the value and return on investment (ROI) of paid ads, equipping you with the knowledge to make informed decisions about your marketing budget and strategies.

Led by digital marketing professionals with extensive experience in the healthcare sector, this course covers the latest trends and best practices in paid advertising. You'll learn how to develop targeted ad campaigns, optimize your ad spend, and measure the success of your ads. Whether you're new to paid advertising or looking to refine your current strategies, this course offers valuable insights into maximizing the effectiveness of your ad investments.



  • Understanding Paid Advertising: Learn the fundamentals of paid ads, including different platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
  • Targeting and Segmentation: Discover how to effectively target your ideal audience to ensure your ads reach the right people at the right time.
  • Ad Creation and Optimization: Master the art of creating compelling ad copy and visuals, and learn techniques to optimize your ads for better performance.
  • ROI Measurement: Understand how to track and measure the return on investment of your paid ads, using key metrics and analytics tools.
  • Cost Management: Learn strategies to manage and optimize your ad spend, ensuring you get the best possible results without overspending.

Who the Course is Designed For

  • Physicians: Gain insights into how paid ads can attract new patients, promote your services, and enhance your online presence.
  • Dentists: Discover how to leverage paid advertising to increase patient bookings, promote special offers, and grow your practice.
  • Nurses: Learn how to use paid ads to boost your professional profile, highlight your specialties, and connect with potential employers or clients.
  • Practice Managers: Develop the skills to oversee and optimize your practice’s paid advertising campaigns, ensuring they align with your business goals.
  • Healthcare Consultants: Enhance your consulting services by understanding the latest trends and best practices in paid advertising to better advise your clients.
Erica Crawford instructor picture

Erica Crawford

Meet Your Instructor

Erica has over 15 years of experience in the subjects of public relations and digital marketing. Erica works with hundreds of medical providers to help them build and/or grow their practices. She also contributes to continuing medical education as a faculty speaker for numerous aesthetic organizations and conventions, and she maintains relationships within the industry to stay abreast of innovations in the aesthetics space. Erica is the President at Influx Marketing which specializes in custom web design and comprehensive marketing for medical practices.

Company Bio

The Aesthetic Masterclass: 10-Week Marketing Program is brought to you by a collaboration of four industry-leading companies, each bringing their unique expertise to create the most comprehensive aesthetics marketing training available. Empire Medical Training is renowned for its extensive and high-quality medical training programs, equipping practitioners with cutting-edge skills and knowledge. Pinpoint Creative excels in branding and marketing strategy, helping businesses build powerful and enduring brand identities. Fifth & Cor is celebrated for its innovative digital marketing solutions, driving growth and engagement through creative and effective campaigns. Influx specializes in data-driven marketing techniques, PPC, and paid social strategies, ensuring that your marketing efforts are both targeted and impactful. Together, these companies provide an unparalleled educational experience, combining their strengths to deliver actionable insights and transformative strategies that will elevate your practice to new heights.

Why Choose Us

Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.

25+ Years Training Physicians and Nurses

Since 1998, our organization has been setting the bar for medical professional training. Our success and expertise in this field are unparalleled.

175,000+ Graduates

Empire is the global leader in procedural training, having graduated more individuals than any other provider.

52+ Workshops

Uncover the most extensive range of courses in Aesthetics, Anti-Aging, Pain Management, and beyond!

Physician Instructors

Immerse yourself in courses taught by renowned Board-Certified Faculty and experienced Medspa owners.

Community Partners

Empire boasts the largest selection of community partners all working together to facilitate your professional goals.

Educational Resources

Get started with the most comprehensive 3-pack aesthetic starter kit, hundreds of social media templates, and much more!

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