Focus on Patient Care, Compliance and Outcome, not

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Focus on Patient Care, Compliance and Outcome, not "Coverage" Lunula Laser Rental Business Building

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Overview

  • How Lunula technology and treatment differs from others
  • Proven efficacy of treatment
  • Clinical protocols for both new and established patients with fungal nails and skin
  • How to introduce and educate your current and potential laser candidate patients
  • Setting realistic expectations during and after treatment
  • The importance of getting everyone "on board" (staff must understand and believe in the services you provide)
  • Why cash products and services are the key to increasing per visit value and your bottom line
  • The Disney World Effect; Happy patients refer family and friends and are loyal for life

Company Bio

Erchonia Corporation was founded in 1996 as a small family business, and even though we’ve grown into an international enterprise, we still operate under the founding principles that guided us to our present success. Our commitment to the legitimate advancement of low-level laser therapy (3LT®) through scientific and clinical research has transformed Erchonia into a world leader in the field of LLLT technology. The integrity, diligence, quality and commitment of our company are evident in the rigorous process we follow in order to take a research hypothesis from concept to viable, agency-approved product and treatment method. To ensure a steadfast adherence to our unique all-encompassing approach, our company serves as manufacturer, marketer, developer, promoter, creator and user of all our products.

Meet Your Instructors

Richard Silverstein, DPM instructor picture

Richard Silverstein, DPM

Richard Silverstein, DPM, a podiatric physician and surgeon with more than 20 years’ experience in private practice, and Cindy Pezza, PMAC, a nationally recognized podiatric practice management expert, will discuss clinical protocol, technology, and outcome as well as the marketing, customer service and financial impact of the Lunula laser. As the world of healthcare continues to change and fewer services are reimbursed by payers, it is essential for physicians to focus on what is most important; the patient and providing provenly effective treatments without considering insurance "coverage" alone.


Cindy Pezza instructor picture

Cindy Pezza

Cindy Pezza began her career in specialty practice management in 2002, working in a multitude of capacities, and finally holding the position of office manager, in a successful podiatry practice in the South Shore area of Massachusetts. Years later, as President and CEO of Pinnacle Practice Achievement, Cindy continues to utilize her experience and expertise to promote development and implementation of structured systems and protocols in both administrative and clinical aspects of practice, consulting with physicians and staff to improve the quality of patient care while significantly increasing practice revenue. Cindy travels nationally as a speaker and program coordinator for state and national podiatric organizations, provides private office consulting to established and start-up practices, offers online subscription programs, lectures on practice management related topics to future podiatrists at Kent State University College of Podiatric Medicine, serves as Chief Operating Officer for Podiatric Super Group Management, and composes frequent articles and responses for podiatric journals and publications. Cindy was honored with a lifetime achievement award in 2020, inducting her as the 14th non-podiatrist into the Podiatry Management Hall of Fame. At home, Cindy enjoys spending time with family and friends, participating as both student and instructor in yoga and barre classes and spoiling her rescue dogs.

Why Choose Us

Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.

25+ Years Training Physicians and Nurses

Since 1998, our organization has been setting the bar for medical professional training. Our success and expertise in this field are unparalleled.

175,000+ Graduates

Empire is the global leader in procedural training, having graduated more individuals than any other provider.

52+ Workshops

Uncover the most extensive range of courses in Aesthetics, Anti-Aging, Pain Management, and beyond!

Physician Instructors

Immerse yourself in courses taught by renowned Board-Certified Faculty and experienced Medspa owners.

Community Partners

Empire boasts the largest selection of community partners all working together to facilitate your professional goals.

Educational Resources

Get started with the most comprehensive 3-pack aesthetic starter kit, hundreds of social media templates, and much more!

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