Building Your Brand to Stand Out in Your Market Picture

FREE Webinar

Building Your Brand to Stand Out in Your Market


Jul 18, 2024


In the competitive fields of healthcare and aesthetics, establishing a unique and compelling brand is essential for success. "Building Your Brand to Stand Out in Your Market" is a specialized course designed for physicians, dentists, and nurses aiming to create and strengthen their professional brand. This course provides practical insights and actionable strategies to distinguish your practice from the competition, connect with your target audience, and build lasting loyalty.

Led by branding experts with extensive experience in the healthcare industry, this course offers a comprehensive approach to brand development. From defining your brand's core values and mission to leveraging digital platforms for greater visibility, you will learn how to create a consistent and impactful brand presence. Whether you are launching a new practice or looking to revitalize an existing one, this course equips you with the tools and knowledge needed to elevate your brand and achieve market prominence.



  • Core Brand Identity Development: Learn how to define and articulate your practice’s mission, vision, and values to create a solid foundation.
  • Effective Storytelling: Discover the power of storytelling in building a strong emotional connection with your patients.
  • Digital Branding Strategies: Master the use of social media, content marketing, and other digital tools to enhance your practice's online presence.
  • Visual and Verbal Branding: Understand the importance of cohesive visual and verbal elements and how to apply them consistently across all touchpoints.
  • Patient Loyalty and Advocacy: Implement strategies to foster patient loyalty and turn satisfied patients into advocates who promote your practice organically.

Who the Course is Designed For

  • Physicians: Learn how to create a compelling brand that attracts patients and drives the growth of your medical practice.
  • Dentists: Discover strategies to differentiate your dental practice and build a loyal patient base through effective branding.
  • Nurses: Develop a professional brand that stands out in the healthcare industry, enhancing your career prospects and patient relationships.
  • Practice Managers: Gain advanced knowledge to refine and strengthen your practice’s identity and presence.
  • Healthcare Consultants: Develop a personal brand that stands out in a crowded market and attracts high-value clients.
Tamara Vileta instructor picture

Tamara Vileta

Meet Your Instructor

Tamara Vileta is the founder & creative director of Pinpoint. She has 30+ years of experience in strategic marketing, brand development, art direction, design, and writing for aesthetic practices. Pinpoint has also worked with some of the most influential KOL's and corporations serving the industry, including laser device manufacturers, practice management software, and practice consultants.

Pinpoint provides high-level branding and marketing services to over 400 practices within the U.S. and beyond. Their work focuses primarily on patient experience and retention initiatives, including Brand Development, Patient Loyalty Marketing, Event Promotion, Email Marketing, Patient Education, Collateral Design, Launch Campaigns, and Promotional Products.

Company Bio

The Aesthetic Masterclass: 10-Week Marketing Program is brought to you by a collaboration of four industry-leading companies, each bringing their unique expertise to create the most comprehensive aesthetics marketing training available. Empire Medical Training is renowned for its extensive and high-quality medical training programs, equipping practitioners with cutting-edge skills and knowledge. Pinpoint Creative excels in branding and marketing strategy, helping businesses build powerful and enduring brand identities. Fifth & Cor is celebrated for its innovative digital marketing solutions, driving growth and engagement through creative and effective campaigns. Influx specializes in data-driven marketing techniques, PPC, and paid social strategies, ensuring that your marketing efforts are both targeted and impactful. Together, these companies provide an unparalleled educational experience, combining their strengths to deliver actionable insights and transformative strategies that will elevate your practice to new heights.

Why Choose Us

Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.

25+ Years Training Physicians and Nurses

Since 1998, our organization has been setting the bar for medical professional training. Our success and expertise in this field are unparalleled.

175,000+ Graduates

Empire is the global leader in procedural training, having graduated more individuals than any other provider.

52+ Workshops

Uncover the most extensive range of courses in Aesthetics, Anti-Aging, Pain Management, and beyond!

Physician Instructors

Immerse yourself in courses taught by renowned Board-Certified Faculty and experienced Medspa owners.

Community Partners

Empire boasts the largest selection of community partners all working together to facilitate your professional goals.

Educational Resources

Get started with the most comprehensive 3-pack aesthetic starter kit, hundreds of social media templates, and much more!

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