AI's Impact on Search: Is Generative Search Optimization (GEO) Taking Over Search Engine Optimization (SEO)? Picture

FREE Webinar

AI's Impact on Search: Is Generative Search Optimization (GEO) Taking Over Search Engine Optimization (SEO)?


Aug 22, 2024


The landscape of search engine optimization is rapidly evolving with the advent of artificial intelligence and generative technologies. "AI's Impact on Search: Is Generative Search Optimization (GEO) Taking Over Search Engine Optimization (SEO)?" is a forward-thinking course designed to equip physicians, dentists, and nurses with the knowledge and tools to navigate this shift. This course delves into the implications of AI on traditional SEO practices and introduces the concept of Generative Search Optimization (GEO), exploring how it can enhance your online visibility and patient acquisition strategies.

Led by experts in AI and digital marketing, this course provides an in-depth understanding of how generative algorithms are transforming search behaviors and results. You'll learn how to adapt your current SEO strategies to incorporate GEO techniques, ensuring your practice remains competitive and accessible to potential patients. Whether you're new to digital marketing or looking to upgrade your existing skills, this course offers valuable insights into the future of search optimization.



  • Understanding Generative AI: Learn the fundamentals of generative AI and how it differs from traditional AI models used in SEO.
  • GEO vs. SEO: Discover the key differences between Generative Search Optimization and traditional Search Engine Optimization, and why GEO is becoming increasingly important.
  • Implementing GEO Strategies: Master practical techniques for integrating GEO into your digital marketing strategy, from content creation to keyword optimization.
  • AI-Driven Content Creation: Explore how to use AI tools to generate high-quality, engaging content that meets the evolving demands of search algorithms.
  • Performance Metrics and Analytics: Understand how to measure the effectiveness of your GEO efforts and adjust strategies based on data-driven insights.

Who the Course is Designed For

  • Physicians: Learn how to enhance your practice’s online presence and attract more patients by leveraging the latest advancements in AI-driven search optimization.
  • Dentists: Discover strategies to optimize your website and online content using GEO techniques, ensuring you remain visible and competitive in a changing digital landscape.
  • Nurses: Develop skills in digital marketing and search optimization that can boost your professional profile and connect you with more patients.
  • Practice Managers: Gain the knowledge to oversee and implement advanced search optimization strategies that drive growth and patient engagement.
  • Healthcare Consultants: Enhance your consulting services by understanding and applying the latest trends in AI and search optimization to benefit your clients.
Erica Crawford instructor picture

Erica Crawford

Meet Your Instructor

Erica has over 15 years of experience in the subjects of public relations and digital marketing. Erica works with hundreds of medical providers to help them build and/or grow their practices. She also contributes to continuing medical education as a faculty speaker for numerous aesthetic organizations and conventions, and she maintains relationships within the industry to stay abreast of innovations in the aesthetics space. Erica is the President at Influx Marketing which specializes in custom web design and comprehensive marketing for medical practices.

Company Bio

The Aesthetic Masterclass: 10-Week Marketing Program is brought to you by a collaboration of four industry-leading companies, each bringing their unique expertise to create the most comprehensive aesthetics marketing training available. Empire Medical Training is renowned for its extensive and high-quality medical training programs, equipping practitioners with cutting-edge skills and knowledge. Pinpoint Creative excels in branding and marketing strategy, helping businesses build powerful and enduring brand identities. Fifth & Cor is celebrated for its innovative digital marketing solutions, driving growth and engagement through creative and effective campaigns. Influx specializes in data-driven marketing techniques, PPC, and paid social strategies, ensuring that your marketing efforts are both targeted and impactful. Together, these companies provide an unparalleled educational experience, combining their strengths to deliver actionable insights and transformative strategies that will elevate your practice to new heights.

Why Choose Us

Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.

25+ Years Training Physicians and Nurses

Since 1998, our organization has been setting the bar for medical professional training. Our success and expertise in this field are unparalleled.

175,000+ Graduates

Empire is the global leader in procedural training, having graduated more individuals than any other provider.

52+ Workshops

Uncover the most extensive range of courses in Aesthetics, Anti-Aging, Pain Management, and beyond!

Physician Instructors

Immerse yourself in courses taught by renowned Board-Certified Faculty and experienced Medspa owners.

Community Partners

Empire boasts the largest selection of community partners all working together to facilitate your professional goals.

Educational Resources

Get started with the most comprehensive 3-pack aesthetic starter kit, hundreds of social media templates, and much more!

Recommended Workshops

See All